INTEGRATED MEDIA AND MARKETING PROGRAMS

For a leading provider of catastrophe risk models to the insurance industry, conduct an aggressive, highly targeted media effort to establish the client as the media’s ‘go to’ source for expert insight resulting from a natural or man-made catastrophic event – including hurricane, flood and terrorism activity.

For a start-up insurance brokerage firm founded by three well-known industry leaders, launch the company and build awareness for its market distinctions, through sustained media program establishing the company’s leadership role and positioning its industry professionals as market sector experts.

For the commercial finance arm of one of the world’s largest and most respected corporations, supplement the oft-sparse press release schedule by creating a business communications strategy designed to identify, train and position company specialists in diverse priority client industries, such as telecom, clean energy, broadcast media, mining and metals.

For a European-based executive advisory firm seeking to provide a unique type of leadership and management counsel to senior executives of global corporations, craft a multi-faceted marketing program to establish the principals as leading executive consultants with notable understanding of the interpersonal and political challenges faced by today’s CEOs, through speaking opportunities, CEO roundtable events, and book proposal.